Yesterday, LG Display revealed their newest OLED display technology, the OLED EX. The newest technology is to increase display quality by utilizing both a customized algorithm EX Technology, as well as the company’s deuterium tech. This will allow for the display to increase not only picture quality as a whole but also improve brightness as much as 30% when compared to current OLED displays from other competitors.
LG OLED EX Displays To Offer 30% More Brightness Thanks To Deuterium & Personalized Algorithm
LG Display’s new OLED EX moniker stands for “evolution and experience”—a goal representative of the company’s mission to provide consumers with premium viewing experiences through their innovative and evolving OLED technology.
What is wonderful about OLED displays is that they are self-emissive by nature, offering multiple millions of pixels emitting light independently without utilizing any separate backlit sources. This technology is a distinct characteristic which then allows OLED EX to achieve perfect black coloring, rich and accurate color expression, and superfast response times.
—Dr. Oh Chang-ho, Executive Vice President & Head of the TV Business Unit, LG Display
LG Display has been consistently improving its leading OLED technology since the integration of the technology in 2013. In LG Display’s first year of mass-producing OLED TV displays, the company sold 200,000 units. By early last year, LG recorded accumulated sales of 10 million units. Currently, the company’s accumulated sales have doubled to surpass 20 million units globally.
LG Display’s OLED EX is the result of unparalleled knowledge and know-how that the company has garnered over close to ten years of the development of OLED displays, delivering premium lifelike images that transcend limitations of standard, conventional displays.
LG upgraded its previous designs through the new OLED EX technology. Utilizing its innovative EX Technology, LG has reduced bezel thickness from 6 mm to 4 mm based on current 65-inch OLED displays. Also, by reducing the thickness by 30% compared to standard OLED displays, the OLED EX display creates an even more immersive viewing experience while delivering sleeker and premium designs.
LG Display’s in-house ‘personalized algorithm’ based on machine learning technology, their new OLED EX will allow for more control of its own technology in their devices. The personalized algorithm predicts usage amounts as high as 33 million organic light-emitting diodes—all based on 8K OLED displays after learning individual viewing patterns. The technology then precisely controls the display’s energy input to produce more accurately, expressing the details and colors of the video content being displayed.
