On Thursday, several celebrities took to social media to share posters for what appeared to be a film or TV show called ‘Mega Blockbuster.’ Deepika Padukone, Karthi and Rashmika Mandanna, comedian Kapil Sharma, and cricketer Rohit Sharma were among the celebrities who shared the ‘Mega Blockbuster’ poster. Each celebrity shared a poster of themselves as the main character, sparking speculation that they had all collaborated on a big-budget film or TV series.
Finally, Mega Blockbuster was revealed to be nothing more than a promotional stunt for e-commerce platform Meesho, thanks to a copy-paste error by BCCI president Sourav Ganguly.
It appears that Meesho did not want to reveal itself as the company behind ‘Mega Blockbuster’ at first. Celebrities who took part in the promotional stunt were most likely given a script to read while uploading their poster. Sourav Ganguly’s social media team, on the other hand, copied and pasted the entire script, including the instruction “Please ensure that the Meesho brand name or Meesho hashtag is nowhere mentioned in the September 1 post.”
Even though Ganguly deleted and re-uploaded the post without the error, it was too late. Social media users took screenshots of his original post, which are now trending on Twitter.
“The “Mega Blockbuster” campaign being posted by many celebrities belongs @Meesho_Official. Ruined by Ganguly’s social media team. Welp!” one Twitter user wrote while sharing the screenshot.
The “Mega Blockbuster” campaign being posted by many celebrities belongs to @Meesho_Official. Ruined by Ganguly’s social media team. Welp! pic.twitter.com/eiEqAomEA9
— Tanuj Lakhina (@tanujlakhina) September 2, 2022
